Web Advertising

From your first day, you will have several bespoke websites, tailored for you and your territory, promoted with sponsored links on Google, and designed with home computers and mobile devices in mind. Our in-house web team work relentlessly to manage and tweak your 'pay-per-click' campaigns and also to improve natural search engine rankings. Your sites will include a simple and clear user interface, testimonials, list of services, dedicated telephone numbers and an on-line response form. This medium is commonly one of the main sources of work for our franchisees.

Directory Advertising

In most instances, a significant amount of your work will come from directory advertising, such as Yellow Pages, Thomson and the BT Phonebook. Our well designed adverts, coupled with a unique strategy, ensures that the adverts get the best response possible.

All adverts are closely monitored and measured for performance to help manage future campaigns and to ensure adverts yield maximum profit. We will also create adverts, based on tried and tested designs, for your local press and parish magazines upon request.

National Accounts

We are constantly working and negotiating with large national companies to pursuade them to use our services and have already acquired a number of large accounts.

These national accounts provide us with a significant amount of work, growing year on year, which is distributed throughout our network of franchisees, helping you to become more successful.

Your Own Marketing

There's little doubt that if you put effort into marketing yourself you will be more successful and to help you do this, we give you a structured marketing plan, training, and offer an extensive range of effective marketing material.

Our in-house design department can tailor make adverts for your local press and parish magazines, upon request. These are based on tried and tested formats and will help you find even more customers.

Marketing Campaign Monitoring

Advertising monitoring is critical to the success of a business yet is often overlooked by business owners. Retailing tycoon John Wanamaker once said, "I know that half of my advertising doesn't work. The problem is, I don't know which half."

Our unique and sophisticated 'Marketing Performance Monitoring' system allows us to measure the success of every advertising campaign (eg. Yellow Pages, local press, web sites, parish magazines, flyers & hand-outs etc). This helps us develop and tweak existing adverts and helps weed-out non-profitable campaigns so you don't end up wasting money.

Full detailed reports are available on a monthly basis to each franchisee on request.
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